Facebook Pixel Conversion Tracking

Modified on Fri, Sep 13 at 1:12 AM

Facebook, is one of the most popular social media platforms. It helps to reach several people and is the best platform to sell your event online. It also helps you track the behavior user. You can track the conversion by Facebook pixel.

Facebook Pixel

Facebook Pixel helps you to track ticket buyer activity. It also helps you to understand the behaviour of the ticket purchase process. Generate the Pixel code from your Facebook account. Go to Marketing -> Conversion Tracking. Set the Pixel code (usually 15-16 characters). You can get more info to generate the Pixel Code click here.

Note: To set up Facebook Pixel, you'll need the pixel code. For more precise tracking data, it's also recommended to use the Facebook API Token.

Facebook API Token

FACEBOOK API token is the most recommended method to trek the conversion data. To trek your event conversion, copy the API Token from your FACEBOOK Business Account set in the Facebook API Token field and save it. After you save it your event will start sending the data to your Facebook account.

Please Note: Facebook API Token is the most recommended method for conversion tracking.

Here is the information of data that, FEARTICKET will send you through FB API Token on each individual action the user performs while purchasing a ticket.

When user arrive on your event ticketing page.

// Landing Page
Custom parameters sent
action_source: website
content_name: Event View
custom_data: Show
event_id: 1845
event_name: View content
event_source_url: Show
event_time: 1724929053
user_data: Show
Event Info
Setup Method: Manual
URL called: Show
Load Time: 489.67 ms
Pixel Location: Show

When user add tickets into the cart.

// Item added into the cart
Custom parameters sent
action_source: website
custom_data: Hide
{"content_name":"Item added into the cart","currency":"USD","value":80}
event_id: 1845
event_name: Add to cart
event_source_url: Hide
https://classicghostevent.fearticket.com/frontapp
event_time: 1724990948
user_data: Hide
{"client_ip_address":"122.170.96.238","client_user_agent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36"}
Event Info
Setup Method: Manual
URL called: Show
Load Time: 39.09 ms
Pixel Location: Hide
https://classicghostevent.fearticket.com/frontapp

While the user initiates the checkout process

//Checkout Initiated
Custom parameters sent
action_source: website
custom_data: Hide
{"content_name":"Checkout Initiated","order_id":4456351,"contents":[{"id":5461778,"quantity":1,"item_price":80}],"currency":"USD","value":"80.00"}
event_id: 4456351_2'
event_name: Initiate checkout
event_source_url: Show
event_time: 1724991137
num_items: 1
user_data: Show

While the User proceeds for the payment

// Order Payment
Custom parameters sent
action_source: website
custom_data: Hide
{"content_name":"Order Payment","order_id":4456351,"contents":[{"id":5461778,"quantity":1,"item_price":80}],"currency":"USD","value":"80.00"}
event_id: 4456351_3'
event_name: Add payment
event_source_url: Show
event_time: 1724991137
num_items: 1
user_data: Show
Event Info
Setup Method: Manual
URL called: Show
Load Time: 249.16 ms
Pixel Location: Show

And, at last when the order is placed successfully.

// Order Placed
Custom parameters sent
action_source: website
custom_data: Hide
{"content_name":"Order Placed","status":"Order Successful","contents":[{"id":5461814,"quantity":1,"item_price":80}],"currency":"USD","value":0}
event_id: 4456386#_4'
event_name: Purchase
event_source_url: Show
event_time: 1724993088
num_items: 1
order_id: 4456386
user_data: Show
Event Info
Setup Method: Manual
URL called: Show
Load Time: 34.91 ms
Pixel Location: Show

As you can see in every conversion request, there is a parameter "Event_Name". That helps you identify the action taken by the buyer.