GA4 - Enhanced Analytics Insights

Modified on Wed, Sep 27, 2023 at 4:02 AM

GA4 introduces significant improvements and capabilities that will allow you to gain deeper insights into user behavior, optimize your marketing efforts, and make informed business decisions. By migrating to GA4, you will benefit from enhanced cross-platform tracking, advanced machine learning models, improved event measurement, and a more streamlined and flexible reporting interface.

To ensure a seamless transition, Here are the events FEARTICKET will fire and deliver the parameter, so you can generate the report based on that.

On the landing page of your event, it will fire the "view_item_list" with all the ticket on the page. Below parameters will be sent when the event fires.

/*
 This event fires when someone land on the ticketing page.
*/
gtag("event", "view_item_list", {
  currency: 'USD',
  screenName: 'Event List Page',
  eventName: '{Event Name}'
  items: [
    {
      item_id: '{Ticket Id}',
      item_name: '{Ticket Name}',
      price: 9.99,
      quantity: 1
    },
    {
      item_id: '{Ticket Id}',
      item_name: '{Ticket Name}',
      price: 9.99,
      quantity: 1
    }
  ]
});

On the checkout page, it fires "view_cart" events with following parameters.

gtag("event", "view_cart", {
  currency: 'USD',
  screenName: 'View Cart Page',
  eventName: '{Event Name}'
  items: [
    {
      item_id: '{Ticket Id}',
      item_name: '{Ticket Name}',
      price: 9.99,
      quantity: 1
    },
    {
      item_id: '{Ticket Id}',
      item_name: '{Ticket Name}',
      price: 9.99,
      quantity: 1
    }
  ]
});

On the page of order completion, it fires "purchase" event with below paramters.

gtag("event", "purchase", {
    value: 25.42, // Total Order Amount
    tax: 4.90,
    currency: "USD",
    transaction_id: '1212121',
    discount: 0.00,
    insurance: 0.00,
    items: [
     {
      item_name: "Stan and Friends Tee",
      price: 9.99,
      quantity: 1
    },
    {
      item_name: "Google Grey Women's Tee",
      price: 20.99,
      quantity: 1
    }]
});

Please review the instructions carefully and follow the outlined process.

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