Discount Usage Report

What is the Discount Usage Report?

The Discount Usage Report is a powerful reporting tool in FEARTICKET that gives event organizers a complete overview of how coupon codes are being used across their events. It breaks down discount performance by coupon code, ticket type, product, and date, helping you track revenue impact, monitor code activity, and make data-driven decisions.

You can find this report under Reports > Discount Usage in your FEARTICKET dashboard.

Frequently Asked Questions

Q: How do I access the Discount Usage Report?

A: From your event dashboard, navigate to Reports in the left sidebar, then click Discount Usage. You can filter results by a custom date range and click Search to load the data.

Q: How often is the Discount Usage data updated?

A: The report is cached and refreshed every 5 minutes for performance optimization. If you have just applied or used a coupon code, wait up to 5 minutes before the data reflects in the report.

Q: Can I filter the report by date?

A: Yes. Use the Date Range picker at the top of the report to select a custom start and end date/time. Click the Search button to apply the filter.

Usage By Coupon Code

Q: What does the "Usage By Coupon Code" section show?

A: This section provides a summary table of every coupon code and its performance metrics, including:

• Coupon Code: The name or value of the discount code
• Usage: Total number of times the code was used
• Discounted: Total dollar amount discounted
• Revenue: Total revenue generated from orders using this code
• Online: Number of uses made through the online ticketing portal
• Box Office: Number of uses made at the physical box office
• Status: Whether the code is currently Active or Inactive
• Remaining: How many uses are left (shows Unlimited if no cap is set)
• Applied On: Whether the discount applies at the Order or Ticket level
• Type: The discount type (e.g., percentage-based)
• Valid Until: Expiration date of the code (if applicable)

Q: What does "Applied On: Order" vs "Applied On: Ticket" mean?

A:

• Order means the discount is applied to the entire order total.
• Ticket means the discount is applied per individual ticket.

Q: What does "Remaining: Unlimited" mean?

A: It means there is no usage cap set on that coupon code. It can be used an unlimited number of times until it expires or is manually deactivated.

Q: What is the difference between "Discounted" and "Revenue"?

A:

• Discounted is the total amount saved by buyers due to the coupon.
• Revenue is the actual amount collected from orders where the coupon was used, after the discount.

Q: How can I tell if a coupon code is expired or disabled?

A: Check the Status column. A green badge indicates Active and a grey badge indicates Inactive. You can also check the Valid Until column for expiration dates.

Q: Is there a visual breakdown of coupon usage?

A: Yes. A pie chart on the right side of the Usage By Coupon Code section visually represents the distribution of usage across different coupon codes.

Usage By Tickets

Q: What does the "Usage By Tickets" section show?

A: This section breaks down coupon code usage at the ticket type level. Each ticket type (e.g., General Admission, VIP Admission, 3rd day unlimited scan) is shown as an expandable row. Click on a ticket type to see which coupon codes were used, along with the same metrics as the coupon summary.

Q: Why are some ticket types collapsed by default?

A: To keep the report clean and easy to navigate, ticket types are collapsed. Click the expand arrow on any ticket row to see the coupon code breakdown for that ticket.

Q: What ticket types might appear in this section?

A: Any ticket type you have created for your event can appear here, such as:

• General Admission VQ
• VIP Admission
• Combo tickets
• Time-slot based tickets
• Custom-named tickets

Usage By Products

Q: What does the "Usage By Products" section show?

A: This section shows discount usage broken down by product, meaning add-on merchandise or upsell items sold alongside tickets. Each product is listed with its associated coupon code usage, discounted amount, revenue, online and box office split, status, remaining uses, applied-on type, and discount percentage.

Q: What kind of products might appear here?

A: Products are typically add-ons or merchandise items you have configured in your event, such as merchandise bundles, combo packages, or custom-named products.

Usage By Day

Q: What does the "Usage By Day" section show?

A: This section provides a day-by-day breakdown of coupon code activity, showing:

• Order Date: The date orders with discount codes were placed
• Usage: Number of times a coupon was used on that day
• Discounted: Total discount amount given on that day
• Online: Online orders on that day
• Box Office: Box office orders on that day

Q: Is there a chart for daily usage?

A: Yes. A bar chart titled "Top 10 Usage Day" is displayed alongside the daily table, giving you a quick visual of the days with the highest discount code activity.

Q: Why would a specific day show high discount usage?

A: High usage on a particular day may correspond to a promotional campaign, a special event date, a flash sale, or a social media post where a coupon code was shared widely.

Detailed Coupon Code Usage

Q: What is the "Detailed Coupon Code Usage" table?

A: This is the most granular section of the report. It shows an order-by-order breakdown of every transaction where a discount code was applied. Columns include:

• Order Number: The unique order identifier
• Order Date: When the order was placed
• Coupon Code: Which code was applied
• Net Amount: The original order value before discount
• Discounted: The amount deducted
• Final Amount: What the buyer actually paid
• Buyer Name: The name of the ticket buyer

Privacy Note: Buyer names are visible in this section. Handle this data in accordance with your privacy and data protection policies.

Q: How many orders are shown in this section?

A: The header of the section shows the Total Orders count and Total Attendees count for the filtered date range. You can scroll through all matching records.

Q: Can I export this data?

A: Yes. Click the Export button in the top-right corner of the Detailed Coupon Code Usage section to download the data for offline analysis or record-keeping.

Q: What does a "Final Amount" of $0.00 mean?

A: A final amount of $0.00 means the coupon code provided a 100% discount, making the order completely free for the buyer. This is common with comp codes, staff passes, or promotional giveaway codes.

Best Practices for Using Discount Reports

• Monitor Active Codes Regularly. Check the Status column frequently to ensure codes that should be expired are marked Inactive.
• Use Date Filters. Narrow your report to specific promotional windows (e.g., Halloween week) to measure campaign effectiveness.
• Review Box Office vs. Online Split. A high Box Office usage may indicate that staff are applying codes manually; ensure this is intentional.
• Export for Accounting. Use the Export feature to share detailed coupon usage data with your accounting or finance team.
• Watch for 100% Discount Codes. Codes with a 100% discount should be closely monitored to prevent misuse.