Tracking Links & Affiliate Program for Event Organizers

Overview

Tracking Links act as your built-in affiliate program tool. With unique, customizable links, you can track exactly which promoters, affiliates, or marketing campaigns are driving ticket sales. This feature shows you who is bringing in traffic, sales, and revenue, allowing you to easily reward partners fairly, optimize campaigns, and maximize ROI -all in one place.

How It Works

1. Generate a unique tracking link for each promoter, affiliate, or campaign.
2. Share the link; they drive traffic using it.
3. Hytix/ FEARTICKET automatically tracks visits, ticket sales, and revenue.
4. Use the data to settle commissions, bonuses, or payouts with your partners, externally.

How to Create a Tracking Link

1. Log in to your Hytix/ FEARTICKET Admin Dashboard.
2. Navigate to: Manage Event > Marketing > Tracking Links.
3. Enter a title for your tracking link.
4. Either add a custom code or auto-generate a unique code.
5. Select the tickets you want to be visible under this link.
6. Click "Create Link" and share the link with your promoter or use it in your campaign.

Viewing Tracking Link Performance and Export Report

1. Go to Tracking Links under your event’s Marketing section.
2. The page displays a table with columns for Total Visitors, Total Orders, and Total Revenue for each created tracking link.
3. You can export the data in Excel format.
4. To view orders placed through a specific link, navigate to Manage Attendees > Orders.
5. Use the Tracking Code filter on the Order Report page (Manage Attendees > Orders) to refine results.
6. Export the order report to check which orders were placed via which link.

Example Use Cases

• An event with 5 promoters each gets a unique tracking link. The organizer can see who brought in the most sales and calculate payouts accordingly.
• A festival organizer creates separate links for Facebook Ads, Instagram Stories, and Email Campaigns to measure ROI on each channel.

With Tracking Links, you gain full transparency into your marketing and promoter efforts, making it easy to manage partnerships, measure ROI, and maximize ticket sales.